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Media source : Pôle Position

THE CLUB AUTO SPORT DÉFI AND PIRELLI PARTNER
FOR POUR 5 YEARS
The Italian Manufacturer Will Provide Tires
For 5 Events of the Canadian Rally Championship

Montreal, January 17, 2019.- The Club Auto Sport Défi Inc. (CASDI), organizer of the Rallye
Défi, and tire manufacturer Pirelli, today have the pleasure of announcing the signing of a fiveyear partnership that will also involve the Perce-Neige, Baie-des-Chaleurs and Charlevoix
rallies, organized in Quebec, as well as the Lincoln Electric Tall Pines Rally, in Ontario.

These five events are all part of the North American Rally Cup and the Canadian Rally
Championship (CRC), and are traditional events held annually for both fans and performance
rally competitors alike.

The agreement, which will see Pirelli become a sponsor of the five named rallies for the 2019 to
2023 season inclusively, adds to the prestige of these major events and promotes Pirelli tires all
these rallies, which are each known for their heritage and uniqueness.

The Rallye Perce-Neige, whose 2019 edition will take place in three weeks (Saturday, February
2
nd in Maniwaki, Quebec) is the only eastern-based 100% winter rally in the Canadian Rally
Championship; the Rallye Baie-des-Chaleurs is an exceptional summer sporting event in the
Gaspé region; the Rallye Défi, held in the Papineau area (Outaouais), and whose roots are
intertwined with the Critérium, a round of the World Rally Championship (WRC, in which Pirelli
has earned multiple world championship title); the Rallye de Charlevoix, which is known by
many as a spectacular fall event in the heart of one of the most beautiful regions of Quebec; and
the Lincoln Electric Tall Pines Rally, which remains constant year after year and is the only
national-level rally held in Ontario, in the Bancroft region.
« We are honoured to be associated with these historic events. Pirelli has a history of winning
on the world rally scene and we are eager to see new teams that will be able to try our
products» indiactes Orazio Mastracchio, who oversees Pirelli’s North American motorsport
program.
Founded in 1872, Pirelli & C. SpA is the fifth largest tire producer in the world in terms of sales.
With a presence in more than 160 countries, Pirelli has 18 production sites and employs
approximately 30,000 people around the world. Pirelli is one of the principal high end tire
manufacturers and has a commitment to R&D. Having successfully participated in motorsports
since 1907, Pirelli is actually the exclusive provider to the Formula 1, the Superbike World
Championship, and many one-mark championships throughout the world.
The company makes, distributes, and markets tires for export and for domestic car and
motorcycle markets (United States, Canada, Mexico).
– END –
For more information :
Pirelli Tire,
347-501-1156
Louis Montpellier
Club Autos Sport Défi Inc.,
819-230-8187
Important Dates
CANADIAN RALLY CHAMPIONSHIP EVENTS ASSOCIATED WITH PIRELLI :
February 1 – 2 : Rallye Perce-Neige, Maniwaki (Quebec) – rallyeperceneige.com
June 28 – 30 : Rallye international Baie-des-Chaleurs, New Richmond (Quebec) – rallyebdc.com
September 5 – 7 : Rallye Défi, Montpellier (Quebec) – rallyedefi.com
October 17 – 19 : Rallye de Charlevoix, La Malbaie (Quebec) – rallyecharlevoix.com
November 22 – 23 : Lincoln Electric Tall Pines Rally, Bancroft (Ontario) – tallpinesrally.com